Creston PLC has signed an order with Maconomy in the UK for implementing the Maconomy business software including financials and job costing. The order covers the holding and all companies in the group which are in Advertising, Direct Marketing, Research and Public Relations
The Group CFO said:
"The Maconomy Agency Solution was selected after a thorough and extensive review of a number of systems on the market. We felt that the Agency Solution was designed specifically for our industry and provided the detailed requirements across all of the disciplines in our group which includes advertising, PR, direct marketing, and market research. Throughout the selection process Maconomy displayed a refreshing knowledge of our industry and the issues that we face."
"Our goal from the outset of the project was to have one scalable integrated system providing job costing, job management and accounting across the group to improve the information flow and to produce both local and group accounts and job profitability reports on-line."
The first of nine companies within the group is scheduled to go live in January 2006.
Creston
Creston is the UK's fastest growing publicly quoted marketing services company, committed to delivering exceptional results both for clients and investors.
For clients, Creston companies offer a broad portfolio of strategic brand and tactical marketing and communications solutions.
For investors, Creston offer a proven strategy of expansion through acquisition and organic brand growth - and an achievable vision to become one of the most successful international marketing services groups. Group companies include : DLKW, CML Research, EMO Group Ltd. Marketing Sciences Group, Nelson Bostock Communications, The Real Adventure, Red Door Communications, CTC, Sky Rock, The Research Alliance and Mobile Sensory Testing Services Limited.